Professional Career

Experience

Social Media Manager

Executed data-driven social media strategies via Meta Business Suite, achieving a 141.9% increase in link clicks,
72% growth in video views (4.1M), and expanding reach to 625.6K users.
Enhanced engagement by 128.6% through optimized content calendars, targeted messaging, and
high-performing formats that aligned with audience behavior.
Analyzed and reported campaign performance weekly, leveraging insights to refine paid and organic strategies,
improve ROI, and support growth.

CCC, CTCY REAL ESTATE AND C&L GROUP LLC.

Remote

Marketing Specialist

Analyzed and tracked campaign benchmarks using Microsoft Office Suite, contributing to a 20%+ improvement in
campaign performance through ongoing optimization and reporting.
Collaborated closely with cross-functional teams on IENYC to design and execute marketing campaigns, enhancing teamwork and increasing campaign efficacy.
Led social listening and strategic partnership initiatives, resulting in a 15% increase in audience engagement and
improved brand perception across digital channels.

Socialmood

Madrid, España

Social Media Manager

InVision Media

San Juan, Puerto Rico.

English (native)

Spanish (native)

Italian (C1)

Creative Direction, Content and Branding

IE Business School

Madrid, España

Marketing and Sales Management

Master's

EAE Business School

Madrid, Spain

Bachelor's degree on

Marketing and Advertising

Honors: Cum Laude

San Juan, Puerto Rico